Branded content is a marketing strategy that has gained significant traction in recent years, but it...
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All the latest news and updates from TAN Media
Marketeers love nothing more in than an acronym – some are just shortcuts to metrics like CTR (click...
If you ever needed proof that you can put two words together in marketing and they become a thing, p...
For any business investing in marketing, calculating your CPA (cost per acquisition) has become a ke...
The term ‘infobesity’, or being ‘obese’ with information, was first coined several years ago as soci...
2022 was a bumpy year, with plenty of unexpected hurdles for both businesses and consumers. For mark...
In football, any striker is only ever as good as the rest of the team. If the midfield isn’t providi...
Well, there goes 2022. Not quite the year we were all expecting, but life in the UK returning to som...
From pandemic to political turmoil – and now a potential recession – the last few years have been so...
Travel has been one of the hardest hit sectors in recent years with the Covid-19 pandemic grounding ...