In football, any striker is only ever as good as the rest of the team. If the midfield isn’t...
2022 was a bumpy year, with plenty of unexpected hurdles for both businesses and consumers. For marketers, it presented both challenges and opportunities – from reassuring consumers during the cost-of-living crisis, to solving their problems with energy saving tips & tricks. Here’s what resonated with you – our top read blog posts from the past year!
1. From actually useful content, to the death of short-termism. These were our predictions for the new year...
2. Over 55's control £6 trillion of assets in the UK. They’re fast becoming the biggest spenders in every single category, yet they feel advertising ignores them. Given the UK's rapidly ageing population, they represent a rapidly growing and lucrative market. So how do you reach this audience and make them feel represented?
3. It’s one of the greatest marketing dilemmas there is. How much should you spend on brand vs performance marketing? Can you have one without the other? Are you driving actions or building a brand? Here is how you could have both...
4. Ever wondered why it's so difficult to advertise to the most digitally connected generation? While Gen Z dislike traditional online ads, here’s why branded content cuts through…
5. In tough times, if you want to protect your price premium, here’s why it’s best to resist the pressure to switch advertising spend from brand solely to activation…
