It’s one of the greatest marketing dilemmas there is. How much should you spend on brand vs performa...
News & Blog
All the latest news and updates from TAN Media
With Covid restrictions ending in Q1, there was a real feeling that our economy was about to enjoy a...
Imagine a world without social media. For those of us who are old enough, we don’t have to strain to...
So, the full-year numbers are in – the UK’s digital advertising market is up 15.4% YOY and was worth...
I’ve just read an extremely thought provoking article on what I believe to be the biggest challenge ...
Programmatic ad buying fell by 12% in the first three months of 2017, versus the same time last year...
The rise of programmatic advertising has been nothing short of spectacular, with the IAB predicting ...
Having firmly established its place on media plans over the past year, content & native in-feed adve...
I recently wrote a piece entitled ‘Help! Which type of native advertising should I choose?’. Its pur...
Some time ago when meeting with media agencies, I stopped going through a PowerPoint deck to explain...