Q: What do PRIME drinks and Wedgwood pottery have in common? A: Social proof
![You may think satisfied customers or influencers endorsing a product is a relatively new phenomenon – after all, social proof has become one of the key tools in the modern marketer’s toolbox, right?](https://blog.tan-media.com/hubfs/bigstock-Customers-Using-Mobile-App-To--433020437.jpeg)
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Q: What do PRIME drinks and Wedgwood pottery have in common? A: Social proof
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